Brevo Pricing 2026: Plans, Costs, and Free Plan Limits
Brevo scores high for value because it charges by email send volume, not list size. All plans allow unlimited contacts, making it ideal for large lists sent infrequently. However, paid plans start at $9 per month, and removing the Brevo logo on the entry plan costs an extra $12 per month.
What is Brevo's Pricing Model?
Brevo (formerly Sendinblue) uses a monthly send volume model rather than charging per stored contact. Platforms like Mailchimp increase your bill as your contact list grows. Brevo lets you store unlimited contacts across all plans without extra fees. You only pay for the total number of emails you send each month.
This setup makes Brevo an effective choice for businesses with large customer lists that do not send daily messages. The platform includes a contact CRM to help organize your leads while maintaining GDPR privacy standards. Many growing businesses pair Brevo with modern digital communication platforms to run efficient multi-channel customer messaging campaigns.
Brevo Pricing Plans Overview for 2026
Brevo offers four core plan tiers based on monthly email volume. Understanding brevo pricing plans 2026 helps you select the right tier before upgrading.
| Plan Tier | Starting Monthly Cost | Email Volume Included | Main Feature Highlights | Key Limitations |
| Free | $0 | 300 / day (9,000/mo) | Unlimited contacts, basic CRM | Daily send cap, Brevo logo |
| Starter | $9 / month | 5,000 / month | No daily cap, basic analytics | Brevo logo costs $12/mo to remove |
| Standard | $18 / month | 5,000 / month | Marketing automation, A/B testing | Extra user seats cost $12/mo each |
| Professional | $499 / month | 150,000+ / month | Dedicated IP, phone support | High starting price for small teams |
What Are the Brevo Free Plan Limits?
The brevo free plan limits allow you to store up to 100,000 contacts and send up to 9,000 total emails every month for $0. However, the plan includes a strict daily send cap of 300 emails per day.
[ Your Contact List: 1,000 Subscribers ]
│
▼
[ Brevo Free Plan: 300 Emails / Day Cap ]
│
├─► Day 1: Sends to first 300 subscribers
├─► Day 2: Sends to next 300 subscribers
└─► Day 3: Sends to remaining subscribers
This daily cap means you cannot send a single blast to a 1,000-person list at once. The free tier also places mandatory Brevo branding in your email footers.
Includes basic drag-and-drop email builder tools.
Gives access to transactional email via standard SMTP server and API connections.
Provides continuous open rate tracking to monitor viewer engagement.
Brevo Starter vs Standard: Which Tier Should You Choose?
When looking at brevo starter vs standard, your choice comes down to marketing automation and campaign testing needs.
┌──────────────────────────────┐
│ Need to Send Emails? │
└──────────────┬───────────────┘
│
┌───────────────┴───────────────┐
▼ ▼
[ Basic Newsletters ] [ Automated Workflows ]
│ │
▼ ▼
┌─────────────────┐ ┌─────────────────┐
│ Starter Plan │ │ Standard Plan │
│ ($9 / month) │ │ ($18 / month) │
└─────────────────┘ └─────────────────┘
Starter Plan (Starts at $9/month)
Best For: Solo creators and small businesses sending simple newsletters.
Key Benefits: Removes the 300 daily send cap so you can email your full list at once.
Main Drawback: Includes Brevo branding by default.
Standard Plan (Starts at $18/month)
Best For: Growing e-commerce brands needing advanced tools.
Key Benefits: Unlocks advanced marketing automation, A/B testing, AI send-time optimization, and landing page builders.
Main Drawback: Includes only 1 team user seat. Extra team seats cost $12 per month each.
Are There Hidden Costs and Add-ons in Brevo?
Base subscription tiers do not cover every feature. Budgeting for extra add-ons prevents billing surprises:
Brevo Logo Removal: Removing branding on the Starter plan requires a $12 per month add-on fee.
Extra User Seats: Adding team members to the Standard plan costs $12 per seat per month.
Extra Landing Pages: The Standard plan includes 1 landing page. Additional packs of 5 pages cost $24 per month.
Dedicated IP Address: High-volume senders needing custom deliverability protection can buy a dedicated IP address for $251 per year. Setting up correct SPF DKIM DMARC authentication helps keep your bounce rate low.
Brevo Pay-As-You-Go Credits and Multi-Channel Costs
If you do not want a recurring monthly plan, you can purchase brevo pay as you go credits. These prepaid credits never expire and work well for seasonal senders.
| Credit Type | Volume Band | Estimated Cost | Ideal Use Case |
| Prepaid Email Credits | 5,000 emails | $32 one-time | Occasional quarterly updates |
| US / Canada SMS Credits | 1,000 text messages | $10.90 one-time | Flash sales and SMS alerts |
| WhatsApp Credits (US) | 1,000 messages | $31.59 one-time | Direct mobile customer service |
Multi-channel messaging like WhatsApp marketing and SMS texts use pre-paid credit balances rather than base monthly email allowances.
How Does Brevo Cost Compare to Mailchimp and MailerLite?
Comparing brevo vs mailchimp cost demonstrates how send-volume billing differs from contact-based billing across common list sizes.
| Feature or Scenario | Brevo | MailerLite | Mailchimp |
| Pricing Model | Send Volume | List Size | List Size |
| Free Plan Allowance | 300 emails/day (unlimited list) | 1,000 contacts (12k emails) | 250 contacts (500 emails) |
| Entry Paid Cost | $9 / month | ~$9–$10 / month | ~$13 / month |
| Cost for 10k Contacts (2 sends/mo) | $18 / month (Standard) | ~$73 / month | ~$110 / month |
| Cost for 10k Contacts (8 sends/mo) | $69 / month (Standard) | ~$73 / month | ~$110 / month |
Brevo offers significant savings if you have a large contact list and send 1 to 2 monthly newsletters. If you send daily automated campaign sequences, contact-based platforms like MailerLite may offer a lower total cost.
Frequently Asked Questions
How much does Brevo cost per month?
Brevo offers a free plan ($0/month). Paid plans start at $9 per month for Starter and $18 per month for Standard, based on a volume of 5,000 emails per month.
Is Brevo cheaper than Mailchimp?
Yes. Brevo is generally cheaper than Mailchimp for larger contact lists because Brevo charges by monthly email sends rather than stored contact list size.
Can I store unlimited contacts on Brevo's free plan?
Yes. Brevo permits unlimited contact storage across all tiers, but the free plan caps daily sending at 300 emails per day.
How much does it cost to remove the Brevo logo?
Removing the logo on the Starter tier costs $12 per month as an add-on. The logo is automatically removed on the Standard plan ($18/month) and higher.
Does Brevo offer a dedicated IP address?
Yes. Brevo offers a dedicated sender IP address add-on for $251 per year to help high-volume senders maintain strong sender reputation scores.
What happens if I reach my monthly Brevo email limit?
Your campaigns pause until the next monthly billing cycle starts. You can also purchase pay-as-you-go top-up email credits to keep sending immediately.
Brevo remains a top budget choice for small businesses seeking clear, volume-based pricing with unlimited contact storage. If you want to connect with other creators or explore strategic communication setups, register here to join our growing network today.
