Constant Contact Pricing 2026: Plans, Costs and Fees

Constant Contact pricing starts at $12 per month for the Lite plan, while Standard starts at $35 per month and Premium starts at $80 per month for the entry contact tier. But the starting price is only part of the story. Your monthly cost can increase as your contact list grows, and some features and services can add to your bill.

If you are comparing Constant Contact pricing plans, this guide explains the current cost, pricing by contacts, email sending limits, extra fees, discounts, and which plan may offer the best value.

Constant Contact Pricing at a Glance

Constant Contact currently has three main email marketing software plans:

These are starting prices for the entry contact tier. Your actual Constant Contact cost depends on the number of contacts in your account.

Constant Contact does not have a permanent free plan. It does offer a free trial, so new users can test the platform before paying.

Quick verdict

Constant Contact can be good value for small businesses that want email marketing, events, social marketing, templates, reporting, and customer support in one platform.

However, businesses with large contact lists should look closely at contact-based pricing before signing up.

How Much Does Constant Contact Cost by Contact Count?

The most important thing to understand about Constant Contact pricing is that the cost changes as your contact list grows.

Current pricing data shows the following monthly prices for several contact tiers:

These figures are based on current pricing information available from Constant Contact and independent pricing research. Prices can change, so check the official pricing page before purchasing.

This table shows why looking only at the advertised starting price can be misleading.

A small business with 300 contacts may pay $12 per month for Lite. A business with 8,000 contacts could pay much more.

Constant Contact pricing by contacts

Your contact count is therefore one of the biggest factors in your final bill.

If your list is growing quickly, calculate your expected cost at your future contact level, not just your current level.

That can help you avoid choosing a platform that becomes too expensive later.

What Does the Constant Contact Lite Plan Include?

The Constant Contact Lite pricing starts at $12 per month for the entry contact tier. It is designed for users who need basic email marketing tools without many advanced features.

Lite can be a good starting point for:

• Small businesses

• New email marketers

• Small newsletters

• Basic email campaigns

• Simple customer communication

The plan includes tools for creating emails, landing pages, social marketing, events, and basic automation.

Who should choose Lite?

Lite makes the most sense if you have a small contact list and your main goal is sending regular email campaigns.

You may not need Premium features if you only want to:

• Send newsletters

• Share company updates

• Promote products

• Send basic automated messages

• Build simple landing pages

However, users who need advanced segmentation or more powerful automation should compare Lite with Standard before choosing.

What Does the Constant Contact Standard Plan Include?

The Constant Contact Standard pricing starts at $35 per month for the entry contact tier.

Standard is aimed at growing businesses that need more than basic email marketing.

It adds features such as:

• A/B testing

• More advanced segmentation

• Additional automation tools

• Resending campaigns to people who did not open them

• More detailed reporting

• Social advertising features

The Standard plan also has a higher monthly email allowance than Lite.

Who should choose Standard?

Standard may be a better fit if you already have an active email list and want to improve campaign performance.

For example, you may want to test two subject lines with A/B testing or create different messages for different customer groups.

For many growing small businesses, Standard may offer a better balance between features and cost than Premium.

What Does the Constant Contact Premium Plan Include?

The Constant Contact Premium pricing starts at $80 per month for the entry contact tier.

Premium is designed for businesses with more advanced marketing needs.

It adds features such as:

• Custom automations

• Advanced segmentation

• Dynamic content

• Advanced advertising tools

• SEO recommendations

• More advanced reporting

• Unlimited users

• A higher email sending allowance

Who should choose Premium?

Premium makes more sense when email marketing is a major part of your business and you need more control over customer journeys.

For example, a larger company may want to create different automated paths for customers based on their actions.

But if you only send a weekly newsletter, Premium may provide more features than you need.

Does Constant Contact Have a Free Plan?

No. Constant Contact does not currently offer a permanent free plan.

Instead, it provides a free trial that lets users test the platform before moving to a paid plan.

This is an important difference.

A free trial lets you test the software for a limited period. A permanent free plan lets you continue using a limited version without paying.

Constant Contact follows the first model.

Is the free trial worth using?

Yes, especially if you are not sure whether the editor, email templates, automation tools, reports, and integrations fit your workflow.

Use the trial to test:

• Email creation

• Contact management

• Templates

• Segmentation

• Automation

• Reporting

• Integrations

• Customer support

Always check the current trial terms before signing up because promotional terms can change.

How Many Emails Can You Send With Constant Contact?

Constant Contact does not simply give every plan unlimited email sending.

The monthly sending allowance depends on your plan and contact tier.

Current documentation describes the allowances as:

For example, at the 0 to 500 contact tier, the calculation can work out to approximately:

• Lite: up to 5,000 sends

• Standard: up to 6,000 sends

• Premium: up to 12,000 sends

This is important if you send several campaigns each month.

What happens if you exceed the email allowance?

Constant Contact can charge an overage fee when you go beyond the included sending allowance.

This means high-volume senders should not compare platforms based only on the monthly subscription.

You should also estimate your expected monthly email volume.

What Extra Costs Should You Expect?

The advertised subscription price is not necessarily your total cost.

Several factors can increase what you pay.

1. Higher contact tiers

The biggest cost increase usually comes when your contact list moves into a higher tier.

For example, a business may start with 500 contacts and later grow to 5,000.

That growth is good for the business, but it can also increase the monthly software cost.

2. Email overage fees

If you send more emails than your plan allows, an overage charge may apply.

This is especially important for businesses that send frequent promotional campaigns.

3. SMS marketing

Constant Contact also offers SMS marketing.

The official pricing information lists SMS starting at $10 per month for eligible users, with message limits depending on the service.

SMS can be useful for:

• Promotions

• Event reminders

• Customer updates

• Short announcements

But it should be treated as a separate marketing cost.

4. Inbox Preview

Constant Contact currently lists Inbox Preview as a paid add-on at $10 per month.

This type of tool can help marketers check how an email may appear across different inbox environments.

5. Annual payment

Paying annually can lower the effective monthly cost.

Constant Contact currently advertises savings of up to 15% when customers prepay for 12 months.

However, annual billing means paying more money upfront.

If your business is still testing the platform, monthly billing may provide more flexibility.

Does Constant Contact Offer Nonprofit Discounts?

Yes.

Constant Contact offers discounts for eligible nonprofit organizations.

The company currently advertises nonprofit savings of up to 30% with annual prepayment.

This can make the platform more attractive to:

• Charities

• Nonprofit organizations

• Community groups

• Educational organizations

• Fundraising teams

Eligible organizations should check the current requirements before subscribing.

Which Constant Contact Plan Should You Choose?

The right plan depends on your contact list and the features you actually need.

Choose Lite if you want simple email marketing

Lite is a good starting point when you mainly need newsletters and basic campaigns.

Choose Standard if you need better marketing tools

Standard is more useful when you want A/B testing, segmentation, and more advanced campaign tools.

Choose Premium if automation is important

Premium is the better choice when your business depends on custom automation, advanced segmentation, and dynamic content.

Do not pay for Premium just because it has more features.

Choose it because you actually need those features.

Is Constant Contact Pricing Good Value?

Constant Contact can provide good value, but the answer depends on how you use it.

The platform combines several marketing tools, including:

• Email marketing

• Email templates

• Landing pages

• Marketing automation

• Social marketing

• Event marketing

• SMS marketing

• Analytics

• Integrations

• Customer support

This can be useful for a small business that wants several tools in one email marketing platform.

The problem is that the cost can increase as your contact list grows.

So the best way to judge value is to compare the price with your actual needs.

Constant Contact is more valuable when:

• You want an easy-to-use platform

• You need event marketing

• You use social marketing tools

• You want email and SMS in one system

• You value customer support

• You need a simple marketing platform

It may be less valuable when:

• Your contact list is very large

• You send emails only occasionally

• Email cost is your main concern

• You need very advanced CRM features

• You need complex marketing automation

Constant Contact Pricing vs Competitors

Constant Contact is not the only choice.

Popular alternatives include Brevo, Mailchimp, MailerLite, and ActiveCampaign.

The biggest difference to understand is that different platforms use different pricing models.

Constant Contact focuses heavily on your contact tier.

Another platform may focus more on the number of emails you send.

That difference can have a large effect on your monthly cost.

Constant Contact vs Brevo for Pricing

Brevo is an important alternative when comparing email marketing pricing.

The main difference is the pricing model.

Constant Contact uses contact-based pricing tiers.

Brevo has historically focused more on email sending volume.

That can make a big difference for businesses with large lists.

For example, imagine you have thousands of contacts but only send one newsletter each month.

A contact-based model may cost more than a platform that mainly charges based on sending volume.

On the other hand, businesses that send frequent campaigns may value other features more than the basic pricing model.

The best choice depends on both your subscriber count and monthly email volume.

Constant Contact vs Mailchimp

Mailchimp is another major name in email marketing software.

Both platforms offer tools for:

• Email campaigns

• Templates

• Automation

• Segmentation

• Analytics

• Integrations

The better option depends on your contact size, required features, and overall budget.

Do not compare only the starting price.

Instead, calculate the price at your expected subscriber count.

Constant Contact vs MailerLite

MailerLite is often considered by small businesses and newsletter creators looking for a simpler email marketing platform. If keeping monthly costs low is your main goal, compare the actual price at your list size. Also compare the features you will really use. A lower subscription price does not always mean better value if you lose an important feature.

Constant Contact vs ActiveCampaign

ActiveCampaign is a stronger choice for businesses that need advanced marketing automation and customer journeys.

Constant Contact is generally easier to position as an all-around small-business marketing platform.

ActiveCampaign becomes more interesting when you need:

• Complex automation

• Lead scoring

• Advanced customer journeys

• Deeper segmentation

• CRM features

If automation is your main priority, compare both platforms carefully.

What Is the Cheapest Constant Contact Plan?

The cheapest paid option is Lite, starting at $12 per month for the entry contact tier.

It is the best choice if you need basic email marketing features and have a small contact list.

But "cheapest" does not always mean "best."

If you need A/B testing or advanced segmentation, Standard may offer better value.

If you need custom automation, Premium may be worth the higher cost.

How Much Does Constant Contact Cost for 5,000 Contacts?

At the 5,000-contact level, current pricing data lists:

• Lite: $80/month

• Standard: $110/month

• Premium: $200/month

This is a good example of why the starting price can be misleading.

A company may see $12 per month when researching Constant Contact.

But if its list grows to 5,000 contacts, the actual cost can be much higher.

How Much Does Constant Contact Cost for 10,000 Contacts?

At the 10,000-contact level, current independent pricing data lists:

• Lite: $120/month

• Standard: $160/month

• Premium: $275/month

Businesses with lists around this size should compare Constant Contact carefully with other email marketing platforms.

At this point, even a small difference in monthly pricing can add up over a year.

How Can You Lower Your Constant Contact Cost?

There are several ways to control your email marketing costs.

Keep your contact list clean

Remove inactive or invalid contacts when appropriate.

A cleaner list can help prevent unnecessary contact-tier growth.

Choose the right plan

Do not pay for Premium features if you only need basic newsletters.

Watch your sending volume

If your monthly email volume is close to your allowance, monitor it before sending large campaigns.

Compare annual billing

If you are confident you will use Constant Contact for a full year, check the annual discount.

Check nonprofit eligibility

If you operate a qualifying nonprofit, check whether you can receive a discount.

Compare alternatives

If your list is growing quickly, compare your future cost with Brevo, Mailchimp, MailerLite, and ActiveCampaign.

Is Constant Contact Worth the Price?

Constant Contact can be worth the price for the right business.

It is a strong option if you want a simple platform that combines email marketing with other small-business marketing tools.

The platform is especially useful when you want:

• Email campaigns

• Templates

• Automation

• Event marketing

• Social marketing

• SMS

• Reporting

• Integrations

• Customer support

But it may not be the cheapest option for every business.

The biggest question is your contact count.

If your list is small, the entry price can look attractive.

If your list grows into the thousands, compare the new monthly cost with competitors before staying on the same plan.

Constant Contact Pricing: Final Verdict

Constant Contact pricing starts at $12 per month, but the real cost depends on your contact count and selected plan. Standard starts at $35, while Premium starts at $80 for the entry contact tier.

For a small business, Lite can be enough for basic newsletters and email campaigns.

For a growing business, Standard offers a stronger mix of features, including A/B testing and better segmentation.

For advanced marketing teams, Premium adds custom automation, advanced segmentation, dynamic content, and other higher-level features.

The biggest thing to remember is this:

Do not judge Constant Contact by its $12 starting price alone. Calculate the cost at your actual contact count and include extra services and email sending needs.

If you are still comparing the platform, read our Constant Contact review for a broader look at its features, automation, usability, strengths, weaknesses, and alternatives.

Frequently Asked Questions

How much does Constant Contact cost?

Constant Contact starts at $12 per month for Lite, $35 per month for Standard, and $80 per month for Premium at the entry contact tier. Your price increases as your contact list grows.

Does Constant Contact have a free plan?

No. Constant Contact does not currently offer a permanent free plan. It offers a free trial instead.

How much does Constant Contact cost for 5,000 contacts?

Current pricing data lists Lite at $80, Standard at $110, and Premium at $200 per month for the 5,000-contact level.

Does Constant Contact charge by contacts or emails?

Constant Contact uses contact-based pricing tiers. It also limits monthly email sending based on the selected plan and contact tier. Overage fees may apply when you exceed the included allowance.

Does Constant Contact have hidden fees?

There are additional costs to consider, including higher contact tiers, email overage fees, SMS marketing, and certain paid add-ons. These are not necessarily hidden, but they can be missed when looking only at the starting subscription price.

Is Constant Contact worth the price?

It can be worth it for businesses that use its email marketing, event marketing, social tools, automation, integrations, and support. Businesses with large contact lists or simple email needs may find better value elsewhere.

Which Constant Contact plan is best?

Lite is best for basic email marketing and small lists. Standard is a good choice for growing businesses that need A/B testing and segmentation. Premium is better for businesses that need advanced automation, dynamic content, and advanced segmentation.

Can nonprofits get a Constant Contact discount?

Yes. Constant Contact advertises nonprofit discounts of up to 30% with annual prepayment for eligible organizations.

Final Thoughts

Constant Contact is easy to understand at first glance, but its pricing becomes more complex as your contact list grows.

The $12 Lite starting price can work well for a small list. Standard and Premium make more sense when you need stronger testing, segmentation, automation, and reporting.

Before subscribing, check three numbers:

Your contact count + your monthly email volume + your required features.

Those three factors will give you a much better idea of your real Constant Contact cost than the starting price alone.

And if you want to evaluate the platform beyond pricing, our Constant Contact review is the next place to look.